Personal Branding Portraits in Fairport NY: Rochester NY Photographers

A lot of times, when people think of branding portraits, they think of cute coffee shops and sipping coffee at a computer.

But branding photography for a window treatment company doesn’t fit that mold. Peggy came to us with an amazingly detailed list of photographs for branding her business.

They included everything from sewing machines to ladders. Each member of her team was photographed doing what they do best, and then we made some fun group portraits as well.

We had so much fun with them, and can’t wait to see their pictures all over their Instagram account in the near future.

Check out a few below, and meet Peggy and her team on the Instagram account: @peggymorgans

Fausts USA Karate: Fairport NY Personal Brand Photographers

Full disclosure, we’ve been members at Fausts USA Karate since 2019. Having taken classes myself and watched my child grow through the ranks has been pretty rewarding.

However, I’m pretty sure that the the last headshots they had taken were in another decade, so they were due for an update. They’ve just updated their website, and were looking to update their branding photographs rather than use stock photography, like other dojos might do.

By mixing updated portraits with candid class photographs on the pages of their website, they help potential students see themselves in the class in their minds. Branding photography takes a boring stock photograph and makes it real to a viewer. This will help Fausts, an already successful karate dojo, continue to grow and adapt in an ever changing world.

Check out some of their update photographs below, and their new website at: Fausts USA Karate

Personal Brand Photography in Rochester NY

Rochester Family Orthodontics

When was the last time you enjoyed going to the dentist? For me - it was when we went to visit Dr. Maureen Wood, and her team at Rochester Family Orthodontics. However, we weren’t there for dental work.

We spent time photographing some brand photography for their new website. Because dentists need branding pictures too!

These ladies are great people to work with, and we look forward to seeing these photograph in action soon!

Ready to talk personal brand photography?

Personal Branding in Rochester NY: Fairport NY Photographers

We started in 2013 with portraits with her sisters. And then we photographed her wedding in 2015, her sister’s wedding in 2016. She began her career and her family out of state, but moved back recently, quickly booking an updated family portrait, and also a personal branding session for herself.

And every time we see her, she’s like a light that draws us in. It’s easy to see why this doctor’s brand as a expert in menopause and women’s health is taking off.

We aren’t sure how she does it. Between her Women’s Health podcast, her leadership position with Midi Health and her family, she also found time to write a book, which hits shelves in June.

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Check out how some of her photographs have been used:

Wait until the last photo! We know her!

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Oh and did we mention that she got to meet and be on a panel with OPRAH recently?! WHHHHATTTT? (I probably should have led with that, huh?)

Honestly, we’re pretty honored to say we know and love this amazing woman. Thank you Dr. Heather Hirsch, for giving us the opportunity to showcase your brand, your way.

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Our Favorites:

Want to know more about Heather?

Check out her website (and all of her awesome new brand photographs) here!

3 Reasons to Update your Branding Pictures: Fairport NY Photographers

This is Kristi’s second branding mini session this year. We photographed her last at our brand sessions at Do or Dye, back in March. She’s still using those branding pictures, so why would you want to have another round of portraits taken in the same year? Feels like a lot, right?

After all, you just had “new” business headshots taken 2 years ago.

Here’s 3 reasons to update your branding pictures a little more often.

• Your website feels stale.

  • When was the last time you checked to make sure your website was working for you? Is your bio outdated? Would some fresh pictures change everything?

• Seasons change.

  • Are you planning to post happy summer pictures to your feeds all winter long? Timely pictures will help.

• Leveling up.

  • Kristi mentioned she was planning to aim for a different type of client. She’s growing and evolving, and she wants her pictures to reflect that going forward. Has your business leveled up since your last set of branding pictures were taken.

We’re not saying you have to sign up for a branding mini session every time - unless you love consistently fresh content! But if you’re looking at a portrait on your website from 2019, it might be time to think about an update. And if so, our branding sessions might be perfect for your needs.

Brand Photography for Florists: Rochester NY Branding Pictures

Jamie’s goal at Creative Gardens is to help everyone be surrounded by color, because it makes their lives a little bit brighter, more cheerful and welcoming. She wants to bring inspirational beauty to the world through her gardening.

She could just post branded pictures of her container gardens or wedding designs to her social media feeds. But Jamie knew it was time to elevate her look with a personal branding photo session. She already works with some higher end country clubs and residential homes, so it was time to show up that way in her business, all year long.

So far, we’ve created branding pictures in Rochester, working at her hotel and country club sites, and on a wedding design at Fig Holllow Barn.

We can’t wait to see what else we’ll get to photograph for her brand as the year goes on!

Retail Branding Portraits: Fairport NY Brand Photography

Aaron and Janetta came to us with the goal of changing the way the world looks at furniture sales. As the 3rd generation of owners of local furniture store, Ruby Gordon, they wanted to shake things up a little bit and stand apart from the big chain stores in the area.

Ruby Gordon has been family run and locally owned for nearly 85 years. They want people to know that they’re a family run, local business - a family run, local business with a goal of staying relevant.

They’ve started using their social feeds to show more of their down to earth personality, and are finding ways to connect to their followers that’s more than just “here’s a cool picture of a living room.”

So we visited on a day when we could capture behind the scenes of their latest commercial filming, and used the many spaces in the store to create great portraits for both Aaron and Janetta.

It wasn’t just the two of them we photographed. We also found ways to include their little ones in a real way, which truly showed them as a real, down to earth family, just doing what they do best. (We’ve kept them out of this set for privacy reasons, so you’ll just have to trust us on this part.)

As you can see, branding isn’t just for the small one person entrepreneur. It works for any size small business. I’m so glad we’ve had the opportunity to meet and work with this local family. If you’re in the market for furniture and want to work with good people in the process, we can’t say enough good things about the Ruby family.

Branding Headshots in Fairport NY: Rochester NY Photography

A retired FBI agent and a yoga instructor walk into the same studio…

…and BOTH get updated branding headshots that reflect their business.

Listen, I know I need to work on my material, but I’m a branding photographer, not a comedian. The fact remains, that even in a 15 minute branding portrait mini session we could create two different looks for totally different businesses.

We are so thankful to Ali at Yoga 170 for sharing her amazing space with us, giving us the opportunity to bring these brand photographs to life.

Interested in leveling up your brand in 15 minutes? Check out the next round of branding minis, coming soon!

Look great in pictures without retouching: Fairport NY Photographers

PS: It's not what you think.

If you ask us about retouching, you may see us cringe. It’s not because we don’t know how, or that we’re not good at it. In fact, some have called us Photoshop wizards.

No, it’s not that. Rather, we prefer to see everyone the way they are, and celebrate that real, honest beauty.

What’s more beautiful than confidence?

So you want to look good in your photos. Who doesn't?
Here are our top tips to look good.

1. Confidence. Radical self love. Acceptance. Whatever you want to call it: if you feel good on the inside, it shows on the outside. So take care of yourself! If that means getting your nails done, do it. If it means going for a run, do it. If it means listening to your favorite music on the way to your session, DO IT! Find what makes you feel really you, and bring that beautiful you to your session.

2. Choose an outfit that makes you feel good. This doesn't mean you have to wear what's trending, high heels, or all black, it just means wear something that makes you smile. Flaunt the parts of you that you love and don’t stress the parts that you don't.

3. Trust your photographer. (that's us!) Through lens choices, angles and positioning, we emphasize your best features, naturally reducing the rest.

   Remember: The eyes say it all. If you are truly present, happy, and connected, no one is looking anywhere else.

In both of these photos, my eyes go straight to Erin’s face. With a twist of her body, thoughtfully placed hands, good light and a fun prop, we have a 3/4 length portrait with the emphasis on her smile.

Why do we hate retouching so much?

1. It assumes we think you need it. We think all people are beautiful, and our differences make us special.

2. It assumes we know what you want to look like. Appearance is a very personal thing. Our preferences may be the opposite of yours. If you want something retouched, we need you to be specific about what that is for you.

3. Where do you draw the line? How many pounds or years do you want to take off? 1, 5, 20? It is very subjective, and if you have found our work, I assume you like the natural feel of our images.

This is example of going to far (in my opinion). On the left, I softened the bags under my eyes (hey, I have a toddler.) On the right, I smoothed away all evidence of skin texture to create an unrealistic glow. I could have even gone farther and added makeup, but then no one would recognize me.

So what do we do?

We'll remove acne (we assume no one wants to remember that) and subtly brighten teeth. Other than that, not much unless you ask for it.

Braces are optional, but lately, more folks have opted to keep them in their pictures. If you’ve got concerns about shape, we discuss that in advance and choose clothes and poses that flatter. As for wrinkles, beauty marks and hair, we don’t touch them unless you ask.

So tell us... do you love yourself just the way you are, or do you want to look 20 years younger?

Because we think you are beautiful.

Love, Lori & Erin

I adore freckles like Mallory’s! (above) My niece, Grace, hates hers.

Rochester NY Artists Personal Branding: Amy Colburn

Amy is an artist in Geneva NY with creative eye and determined spirit. She came to us with a goal to rebrand her website, but also herself.

She wants her personal brand photography to show her as an authentic, positive person in both her lifestyle and her artistic style. Together, we worked on brainstorming a location and a plan to create brand images that felt like her.

Not only did we accomplish that goal, but we had fun along the way too. As her session progressed, I found myself losing track of time, as we were having fun capturing the right looks for her brand.

As you can clearly see, Amy rocked her personal brand session. I can’t wait to see how she uses these images!

Personal Branding Mini Sessions: Rochester NY Brand Photography

Some of our favorite entrepreneurs just gained a fantastic collection of branding images.

All it took was saying “yes” to a 15 minute personal brand mini session.

We had some great female entrepreneurs show up from various occupations - SEO specialist, marketing strategy, college administrators and even a fellow branding photographer!

What’s great about this space, is that we were able to create great branding portraits and headshots for every person that came, because there are a variety of backgrounds that range from fun and funky to board room business.

In just 15 minutes, you could revamp the images on your whole website. For example - shortly after we delivered Kristi Mitchell’s images, we saw them on her website, and we have to say, the pictures fit her brand perfectly! (See what we mean below.)

Or, you could create a library of images you can use on social media to talk about your brand. The options for using brand photography are endless.

Check out more of our favorites from the branding mini sessions at Do or Dye Beauty and Barber Shop below!

Fairport Personal Brand Photography

Personal Branding for Podcasters

Last time we saw her, Maryellen wanted branding photography for her therapy business. At the time, the goal was to update her business website, but also show a real side of Maryellen that made you feel at ease.

We knew even then, that Maryellen had bigger goals than running a successful therapists’s office.

Fast forward 3 years and one pandemic later.

Introducing, the “Okay-ish” Podcast. It’s a space where Maryellen gets real about mental health, and gives listeners the unfiltered truths that help people understand that “it’s ok, to be just ok.” There’s a new website to brand, and new stories to tell.

So who is she speaking to:

People who want a different take on therapy, feel overwhelmed, or are realizing that perfection isn’t the goal - OK is. She talks about toxic positivity, imposter syndrome, and also gives behind the scenes information about life as a therapist. She wants to be seen as relatable in her branding photography.

How did we do that?

• We showed her real life, by taking branding pictures of Maryellen next to the laundry she’s been too busy and overwhelmed to fold.

• We photographed emotion. Yes, new headshots are important, but we also knew we needed to show a variety of emotions in order to connect to her audience. So we captured overwhelm and even anger, along side her new headshots.

Brand photography is about more than pretty headshots and sitting at a perfect, clean desk. What makes your brand stand out? What emotions do you want to help your audience with? Let’s go there, and capture THAT in your personal brand photographs.