Branding Photography in Rochester NY: Entrancing Inspirations

If you have a follower on your social media account, they didn’t find and consciously decide to hit “follow” by accident. Something about you, or your business caught their attention.

This is one reason why your personal brand needs to stand out from the crowd. How is your business unique?

Personal brand photography can help you with that, like we did for Kim here. She wanted people to see that there’s more to her skill set than meets the eye, and that there’s research and training involved with her services. She wants people to see that she goes above and beyond for her clients.

The branding photographs we took, combined with the right captions on social media can elevate her as an authority figure in her field.

I can’t wait to see what she does with them.

Branding Session for Art Therapist in Rochester NY

Therapy that doesn’t feel or look like therapy.

Sounds pretty good to me right now. Sarah wants those who come to her website to know that therapy doesn’t always happen in a sterile office environment.That’s exactly what it felt like walking into Spotted Rabbit Studio.

Brand photography isn’t always about a clean, tidy office space with white everything and perfectly manicured to do lists. This space felt down to earth, real, surrounded by art and supplies. It felt like creatives work there, and they do - but it’s in a way that helps others grow and feel more confident.

And all of that needed to be translated to images for their new website, so that’s what we did.

How can we help you show up for your business?

The importance of personal branding photography in growing your side hustle

When we started our businesses 12 years ago, we both started out running side hustle photography businesses. We wanted to know everything and learn as much as we could. We learned about lighting, posing, and sales - but no one ever really stressed to us the importance of having a strong personal brand.

Now that we are more established as photographers in Rochester, I often wonder how much faster would we have grown, if we had known way back then?

To all of you out there making your dreams happen, hustling your way to where you want your small business to be - We’re here to tell you that you need brand photography. And here’s five reasons why:

1 First Impressions

Plain and simple: If you look fresh, polished and professional, you’ll grow faster. Show up for yourself, and your brand. What is the first impression you want to give your audience?

2) Grow Up

I’m not trying to insult you, I mean as a business. Brand Photography is about more than what you look like in a headshot. A session with us is a process. We dive into learning about your ideal client. We brainstorm and plan. Along the way, you might learn something about your business. You might grow in ways you never considered before.

3) Stop Their Scroll

People have short attention spans. In the time it took you to read this sentence, someone has scrolled through Instagram twice. How are you going to catch their eye? Engaging images can do that for you in a way that your selfies can’t.

4) Be the Expert

Quality images create a mindset that you are the expert in your field. Ultimately, this mindset raises the perceived value of your work - and that’s the goal right? Do what you love AND make more money?

5) People Buy Who You Are, Not What You Sell

Once you have their attention, how are you going to keep it? Constantly selling your product is one way to turn a customer off real quick. People want to know the person behind the product. Even in a pandemic world (maybe more so), people want to connect to real people. They want to invest in you before they trust what you’re trying to offer them.

Now, we know you don’t have a professional photographer following your every move. That’d be weird. So occasionally selfies and phone photographs are fine.

But if you want to level up your side hustle, step up your visual brand. Connect with your people, but do it in a way that conveys the story of your business that you want to tell. You are the face of your brand, and it’s you that your audience wants to see.

So now that you know why, what are you going to do with the information?

Business Branding Photography in Rochester NY: QL Therapy

Maryellen Dance is not your average therapist. She’s motivated to help people, and to change perceptions about self care, mental health and going to therapy. She’s also full of life, excited and self proclaimed as brash and loud.

She came to us knowing she needed to update the portraits on her website, but along the way we helped Maryellen that she has SO much more to say and show her audience. In her discovery meeting, we discussed the idea that going to therapy should feel like you’re just having a conversation in the kitchen over a cup of coffee, or a glass of wine.

We worked with her on a variety of looks and stories, but this them was the starting point to helping her tell a story in a visual way. If you’re in the market for a down to earth, professional, knowledgable and fun therapist - you should check out Maryellen and her team at QL Therapy and Wellness, and tell them we said hello!

Personal Branding Photography Rochester NY: Jardin Terrariums

When we first talked about photographing a personal brand session with the amazing, Kathleen from Jardin Terrariums we knew it couldn’t be basic. She wanted to show that what she offers is the opportunity to play and have fun with nature, in a creative way.

This was not a last minute, “let’s just shoot whatever we think works” kind of session. We spent time planning and brainstorming together. She knew she wanted new website images, as well as the ability to use them on social media. And we knew, we couldn’t shoot this in an empty studio space - it had to be natural and meaningful.

So what better place than the garden backyard setting that she dreamt up Jardin Terrariums in. We created a garden party, complete with guests to show every step of creating a terrarium.

Take a look below and see some of the work we created together, as well how they were used on Jardin Terrarium’s website.

If you think you’re ready to level up your image - get in touch!

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