You’re a small business owner / entrepreneur. You have a great idea, and you want to get it into the minds of your audience.
So you write something for Facebook and hit post. Then you wait… but all you hear are crickets. What else can you do?
Here’s five ways to repurpose your idea while using your personal brand photographs across your marketing.
1) Blog
Whether you like it or not, blogging is a great tool in your marketing tool box. It can improve your position on Google while you share about what it’s like to work with you. The brand pictures you use in blogs should compliment you as a professional.
2) Share on Instagram / Facebook
Now, take that blog post and break it down into easy to follow social media posts. Link back to your website and use your photos to elevate your perceived value. Posts that include an attention grabbing photograph are always more likely to get noticed. Create several to share your content on social in different ways, because one post alone isn’t enough to get your message out. This is also why having an accessible variety of branding images matters.
3) Pin to Pinterest
Same information, but now create a graphic to go with your “3 Reasons You Need XYZ” blog post, and pin it! There are many ways to create valuable Pinterest content using your brand photographs.
4) E-mail Marketing
Do you have an email list you’re not utilizing? Never know what to write in your newsletter? Are your phone pictures cutting it? Level up your newsletter with your both content and photographs. These people chose to follow you in their inbox, so engage with them!
5) Printed Materials
Create a product catalog, or brochure that you can leave behind with current clients. Share a tip with them that keeps them coming back for more. Professional images will never not be useful on a printed brochure.
Getting your message out takes time and more than one marketing tool. The beauty of personal branding is that you can use this set of professional images anywhere across these platforms. Check out 8 Ways to Use Your Branding Images for some other ideas.
Because unless you have mass amounts of social media followers, there’s no button that magically brings people to your doorstep. Use the tools (and photographs) you have.
