Branding Portraits in Fairport NY: Next Level Strength & Conditioning

Like us, Next Level Strength and Conditioning is celebrating their fifth anniversary this year. Located on Lyndon Road and very active in the Fairport Community, we have enjoyed getting to know them over the last few years.

We're also super excited to be partnering with them for an upcoming member event in June! 

So since we're doing that, we thought it'd be fun to ask 5 questions to help them celebrate this business milestone.

Without further ado, meet Coach Nate, the Founder and Owner of Next Level Strength & Conditioning!

Nate VanKouwenberg, Owner of Next Level Strength and Conditioning in Fairport

Nate VanKouwenberg, Owner of Next Level Strength and Conditioning in Fairport

What makes Next Level a unique place to train?
There are several unique qualities that make NL (Next Level) a special place to train, from offering the latest in scientifically proven training methods, our state of the art 5,000 square foot facility and a wide range of comprehensive services, including Physical Therapy and Sports Massage. Despite all of these factors that make us very proud, Next Level would be nothing without the people. We have the most amazing staff, athletes and general fitness members! Our team of Strength Coaches have a wide range of certifications and degrees, but most importantly they are amazing people. They truly care about the well being of our members both inside and outside of the gym. We take pride in the family like culture we've developed here.

The team at Next Level Strength and Conditioning

The team at Next Level Strength and Conditioning

Who are your main clients?
We work with a wide range of athletes and general fitness members, including youth athletes (athletic development FUNdamentals), Middle School athletes (introduction to sports performance) and High School, College and Pro athletes (advanced sports performance). Our adult general fitness members range from recent college graduates to people that are enjoying retirement. The benefits from quality functional strength training reach all ages and skill levels!

What about non-athletes, do they need a fitness program too?
Absolutely, everyone deserves a quality program that holds them accountable and gets them feeling and moving better. We have many HS students who are in our sport performance groups despite not playing a sport! These students absolutely crush it!

We also offer an Adult Functional Fitness group program called Roots (getting back to the Roots of functional fitness without the BS). Our Roots members are a tight knit family that creates a supportive environment, regardless of skill level. Each workout consists of mobility, functional strength training and metabolic conditioning. "Everything you need, nothing you don't." Our team of qualified coaches can modify workouts to meet the specific needs and goals of each individual. We offer a free roots session to anyone that wants to give it a shot!

What fitness goal are you most proud of accomplishing?
We take pride in helping our athletes and general fitness members achieve their goals, regardless of how big or small they are. Whether it's helping an athlete improve their performance, or someone reach an ideal weight, this is why we do what we do and love every minute!

Tell us a little about your path, Nate:
I grew up playing hockey and loving sports! After my Freshman year playing hockey at SUNY Brockport, I realized that everything I was doing to prepare off the ice was wrong. I decided to major in Physical Education with a concentration in Exercise Science. It was mind blowing to me what a huge difference quality training could make in my on ice performance. This is where I fell in love with what I do today.

After Brockport I started teaching PE in Victor and training HS athletes on the side at local gyms. Each year my following grew and I realized what a huge impact I could have on people if I focused on Strength & Conditioning more than school breaks. In March of 2013, we opened our current facility connected to the Rochester Ice Center in Fairport. I could not be more proud of the culture we've built at Next Level and how many people we've helped achieve their goals! I am also the Strength Coach for the RIT Men's hockey team, so I've been able to stay in the game and get the best of both worlds! I could not be living out my dream without the support of my wife, kids and amazing team of coaches and managers!

Want to learn more? Go visit, or find them here:

Website  / Facebook  / Instagram  / Twitter  

Exterior of Next Level Strength and Conditioning, next to the Rochester Ice Center on Lyndon Road

Exterior of Next Level Strength and Conditioning, next to the Rochester Ice Center on Lyndon Road

Lori Coleman

The daughter of filmmakers, Lori may have been predestined for a life in the creative world. She met her husband, John, while studying photography at RIT. When not creating heirlooms for her friends, family, and clients, she can usually be found in the woods or on a yoga mat. Either way, her dogs Molley and Mouse are never far away.