Aaron and Janetta came to us with the goal of changing the way the world looks at furniture sales. As the 3rd generation of owners of local furniture store, Ruby Gordon, they wanted to shake things up a little bit and stand apart from the big chain stores in the area.

Ruby Gordon has been family run and locally owned for nearly 85 years. They want people to know that they’re a family run, local business - a family run, local business with a goal of staying relevant.

They’ve started using their social feeds to show more of their down to earth personality, and are finding ways to connect to their followers that’s more than just “here’s a cool picture of a living room.”

So we visited on a day when we could capture behind the scenes of their latest commercial filming, and used the many spaces in the store to create great portraits for both Aaron and Janetta.

It wasn’t just the two of them we photographed. We also found ways to include their little ones in a real way, which truly showed them as a real, down to earth family, just doing what they do best. (We’ve kept them out of this set for privacy reasons, so you’ll just have to trust us on this part.)

As you can see, branding isn’t just for the small one person entrepreneur. It works for any size small business. I’m so glad we’ve had the opportunity to meet and work with this local family. If you’re in the market for furniture and want to work with good people in the process, we can’t say enough good things about the Ruby family.